Kumawood Is Not Dead-Mercy Asiedu

Source:YEN.com.gh

Popular Ghanaian actress, Mercy Asiedu has refuted the notion that the Kumawood industry was no more and was dead in an exclusive interview with HitzFM.

She attributed its current struggles to a slow adaptation to new technology which she said could be easily implemented with the right finances.

Citing challenges the Kumawood industry was facing, she pointed out that the shift from physical CD sales to digital platforms also played a significant impact on the industry.

She said that in the past, movie producers could quickly recover their investments through CD sales, a model that no longer worked in the digital age. She said that no one was buying CDs. Citing an example, Mercy Asiedu said that if a movie is released every Monday, movie producers would receive their returns within a week.